Everything You Need to Know About Skincare Hero Pink Clay (2024)

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  • A primer on essential beauty topics, from talc contamination to biodegradability.

  • Everybody has a story about beauty. Some of the world’s most intriguing people share theirs.

  • Expert beauty advice to inform and inspire.

  • A glimpse inside Rosie Huntington-Whiteley's world.

Everything You Need to Know About Skincare Hero Pink Clay (1)

Education

Rose Inc explores the key benefits of the mineral-rich ingredient.

For many of us, clay masks served as a point of entry to our earliest skincare endeavors. Of all the old school remedies promising to flatten pimples , absorb excess oil, and otherwise quell our perceived skin woes, clay has topped the list for ages. Not only has the ingredient held strong as an accessible option available at numerous price points, but its use actually predates modern skincare altogether. This tidbit, along with decades of testimonials praising its efficacy, are just a couple of reasons its remained a go-to skin remedy to this day.

Even though clay’s healing properties are widely accepted and well-documented in the skincare community, conversations around skin barrier protection and a general skincare trend shift toward glow-inducing hydration have no doubt had a marked effect on the ways in which we work different kinds of clay into our routines. Going to great lengths to coax impurities out of our skin, even to the point of dehydration or inflammation, is officially out. Nowadays, a gentler approach is the more popular option, which might explain the rise in more mild cleansers and the fast-growing popularity of ingredients like hyaluronic acid .

That doesn’t mean clay is going anywhere, though, and this shift toward less severe forms of skin purification has lent itself to the rise of a different kind of detoxifyer. Enter: pink clay, the milder skincare clay featured in Rose Inc’s brand new Skin Resolution Clarifying Toner .

So, how is pink clay different than kaolin, bentonite, and other popular clays on the market? To help shed some light on the topic, we called on an expert to explain what the ingredient is, its top benefits, and which skin types its most suitable for.

What is pink clay?

Even if you haven’t seen pink clay listed as an ingredient in your products before, there’s a good chance you’ve experienced some of its benefits. That’s because pink clay is actually a combination of different types of clays already used frequently in countless formulations. “Pink clay is a combination of both white and red clay, providing the benefits of both,” says Rose Inc product development manager Jessica Kizovski. This means you can expect it to work overtime on excess oil, skin congestion, and more.

How does pink clay function in skincare?

“Pink clay contains a high iron mineral content, making it great for clarifying and brightening,” Kizovski explains. “It is considered the mildest of clays while still providing potent oil absorbing properties.”

What are the key skin benefits of pink clay?

As with other types of clay, one of the main benefits of pink clay is that it’s able to draw out impurities and absorb excess oil, or sebum, in the skin. Kizovski says this can result in a refreshed look to the skin, including improved skin tone and texture. “Overall, it really helps to revitalize dull skin,” she adds.

Everything You Need to Know About Skincare Hero Pink Clay (2)

“Pink clay contains a high iron mineral content, making it great for clarifying and brightening.”

What skin types are best suited for pink clay?

Since pink clay is milder than some of its more intense counterparts, it’s appropriate for all skin types. Kizovski adds that it’s particularly great for dry skin types that might be too sensitive for other clays.

What kinds of skincare formulations can best utilize pink clay?

Since clay’s main function is to clarify and detox the skin, they’re commonly found in products that do just that -- cleanse. Kizovski says this includes your typical cleansers and face washes, masks, and toners. “These formulations really highlight the benefits of the clay,” she says.

Shop the Skin Resolution Clarifying Toner

Clarify your skin without stripping all its natural oils with this all-in-one toner. Pink clay helps to gently detoxify while a potent yet gentle mix of acids exfoliates for a brightened, luminous glow. RHW likes to press and sweep the mixture across her skin with a reusable cotton pad.

Product details

Skin Resolution Clarifying Toner

An alcohol-free daily toner that purifies, exfoliates and brightens to...

Current price: $32

Skin Resolution Clarifying TonerPurifying, brightening and exfoliating Current price: $32

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Everything You Need to Know About Skincare Hero Pink Clay (2024)

FAQs

What does pink clay do to your skin? ›

Pink clay is a natural exfoliator, helping to slough away dead skin cells and revealing brighter, more radiant skin underneath. Pink clay can help increase circulation to the skin, evening out skin tone. The clay can also help to absorb excess oil, making it ideal for those with oily or acne-prone skin types.

What do you put on your skin after a pink clay mask? ›

Apply evenly to your skin & wait for it to begin drying. Rinse off as the mask begins to set after 10-15 minutes. Apply a light moisturiser after mask removal to reveal calm & cleansed skin.

Can I leave pink clay mask on overnight? ›

The general rule of thumb for a clay mask is to let it dry at least 3 minutes, but no longer than 20. While you may feel that leaving clay on for hours will deeply decongest the skin, in reality, it will wind up upsetting your pH balance, causing more problems than you started with.

Should you moisturize after a clay mask? ›

While the mask does absorb excess oil, it may also remove some of the skin's natural moisture. Following up with a moisturizer can help replenish this lost hydration, preventing your skin from overcompensating by producing even more oil.

How long to leave clay on skin? ›

Clay face masks should ideally be left on for no more than 15 minutes; however, you should read the instructions as each can vary. You are at risk of your skin drying out if you leave your clay mask on for too long.

Can I use pink clay mask everyday? ›

We would recommend against using the pink clay mask everyday, but instead limit using it to once or twice a week.

Is pink clay good for mature skin? ›

Pink clay, like kaolin, is rich in silica. This makes both types of clay the best clay for mature skin. The silica helps to boost collagen production in the skin, making it more elastic and supple.

Which is better pink clay mask or charcoal mask? ›

One of the significant disparities between clay masks and charcoal masks is that clay facial masks are designed to eliminate toxins and excess oil. Charcoal masks are specifically beneficial at removing stubborn blackheads.

Can you put a clay mask on a pimple? ›

Kaolin and bentonite are the two forms of clay that are used in clay masks the most frequently. These clays are well known for being both absorbent and exfoliating, which makes them suitable candidates for treating acne.

What happens if you use a clay mask too much? ›

Especially with clay masks, which are meant to draw out impurities from your skin, if you keep them on too long the clay can start to draw out the goodness from your skin as well as the bad, she explains. "It's going to disrupt the pH balance of your skin, wreaking havoc on your skin," Dr. Shereene says.

Is pink clay mask good for pimples? ›

Australian Pink Clay: A magnet for toxins, our hero ingredient deeply cleanses the skin. It purifies and tightens pores before your eyes, clearing congestion and battling breakouts.

How often to use pink clay? ›

How often should I use the Australian Pink Clay Mask? If you have oily to combination skin use the face mask 2 to 3 times a week for best results. For dry or sensitive skin, use up to 2 times per week.

Does clay actually help skin? ›

White clay regenerates the skin cells, prevents skin ageing, improves the structure of the skin and enhances elasticity. It is ideal for all skin types (including sensitive skin). Green clay is highly valued for its mineral content and anti-inflammatory, detoxifying and balancing properties.

What does French pink clay do for skin? ›

Benefits: French Pink Clay can be used to cleanse and detoxify the skin, remove dead skin cells and create and overall refreshed appearance. It can also be used to treat acne and other skin ailments; poor blood and/or lymph circulation and sun damaged skin. It is most widely used in cosmetic manufacturing.

Does clay lighten skin? ›

Kaolin clay has a great many benefits as mentioned above, but it can also help lighten your skin tone, while giving it a bright and healthy appearance. The effects of this clay are compounded when you use it in a face mask.

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